In line with *General Data Protection Regulation (GDPR) we have a duty to protect personal information we collect about you and this privacy statement explains how we do this in relation to the Every Breath website.
Every Breath is a Fresh campaign. For further information about Fresh please visit: www.freshne.com.
Fresh is the dedicated tobacco programme for the North East of England. We are hosted by County Durham and Darlington NHS Foundation Trust and commissioned by eleven North East local authorities.
For any queries about Fresh or this privacy statement, please contact us at:
This website may collect the following personal information about you:
From time to time, and only when relevant and with consent, we share personal information of people who contact us with our approved **media agencies to help us develop and deliver campaigns and media services on our behalf. An example would be a person who contacts us wanting to share their personal story about smoking to encourage people to quit. We have a separate process around this to gather consent. We only ever use information offered to us with full permission and we will always request explicit consent from an individual to use this personal data and before sharing it with our media agencies, by issuing a consent form. The information will only be used for the purposes agreed to by the individual.
Personal information provided to us via the ‘Real Stories’ section is sent to us via email. This information will be stored and used only for the specific purposes outlined i.e. to be shown as a real story on our website. However, we will also obtain explicit consent from you before displaying this information and sharing it with our approved **media agencies.
We will never sell or trade personal information to third parties.
Our website may contain hyperlinks to other third party or affiliated websites.
This privacy statement covers this website only so if you link to other websites, you should read the website’s own privacy statement.
This website is not used for direct marketing or direct communications.
We provide options for you to contact us via the ‘Real Stories’ section and links to our social media pages on Facebook and Twitter.
If you would like to receive communications about this website and/or Fresh, please visit: www.freshne.com/contact
We look after any personal information carefully and undertake several robust security measures:
We cannot absolutely guarantee the security of the internet or external networks of a user’s own device.
We want our website users to remain in control of their personal information and to ensure this is accurate and up to date.
For further details about data protection or privacy rights, you can view the following websites or contact the UK Information Commissioner's Office, which oversees data protection compliance in the UK:
We regularly review this privacy statement. When we do, we will post a notification on the main page of our website and revise the date shown. We encourage users to check this page regularly to stay informed of any changes and how we are helping to protect the personal information we collect.
This policy was last updated on 23 May 2018
*From 25 May 2018, GDPR replaces the former EU data protection law. For further details please see https://www.eugdpr.org/
** Gardiner Richardson and Robson Brown are approved and contracted media agencies to Fresh and Balance. These organisations provide media and campaigns services on our behalf and in doing so, we will from time to time share personal data with them in order for us to carry out our business and provide services. However, we will only do so with your consent.
Newcastle upon Tyne
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Newcastle upon Tyne